The unveiling of price for the much anticipated BlackBerry Storm from Research in Motion (RIM), came as a surprise to most of the industry experts. The message was crystal clear. The market should gear itself for some great news. Anything could happen ranging from a bonanza for the customers or still stiffer competition among the other players in the segment. RIM had pushed a large amount of time and energy among the partners while developing the best possible tools for BlackBerry Storm.
Now, Verizon’s wireless partner is planning for a subsidy in the BlackBerry Storm for the UK market to increase its prospects and also to initiate a price war in the market. A similar strategy is on the cards for the US launch. But the question is who started all this. Was it not AT&T that drastically reduced the price of Apple iPhone and started selling it for $199? It’s well being anticipated by the industry experts that BlackBerry Storm would be priced lower than the iPhone.
There was anticipation that Verizon would even go to the extent of selling BlackBerry Storm for free in order to tap the smartphone market. The approaching holidays would be targeted for being the ideal time to offer heavy discounts on the BlackBerry Storm so as to hook the iPhone customers. The touchscreen market is also on the watch.
In the event of the BlackBerry Storm being a hit, Verizon as a player in this segment would establish itself on firmer grounds. The ultimate idea would not just be about tapping new customers but also luring the existing lower-paying customers to costlier contracts. As a customer you won’t end up just getting the BlackBerry Storm, but also would have to sign up for BlackBerry calling and e-mail plan which starts at more than $75 a month.
Click here for detail »»
